A second way in which the new setting is 'sold' to us, is via Spock-Prime. Not only did Nimoy give his blessing to the movie by appearing in it, his character actually is the element that ties this new Star Trek to the old one. Spock, now one of the leaders of the surviving Vulcans, seems to settle into this new Trek with full confidence. Spock is happy to be here, and so should we.
Very good point but Scotty's cgi tribble isn't enough to make me smile on the inside. As a fitting way to say goodbye to Spock and Nimoy this new Trek universe echoes the creation of Genesis and lends a send off previously and sadly confined to fanfilms. As a reboot to the franchise? HELL NO, keep your corrupted iPhone apps away from my LCARS you ignorant frackheads!
To Serve All My Days
World Enough and Time
At 6:25 a brilliant tribute to Excelsior NCC-2000 and after a blockbuster weekend probably the last we'll see of her too, godsdamn it.